About BEING IN THE SHADOW

BEING IN THE SHADOW is an Australian-based consultancy providing global expertise and guidance related to the total solar eclipse

BEING IN THE SHADOW – History

BEING IN THE SHADOW commenced in Belfast in 2011 originally as a research project and website focused on the total solar eclipse experience. Kate’s work quickly gained attention, leading to media appearances, lecture invitations, tour leader requests, and event management. Over time, her focus expanded to eclipse planning, including workshops, community visits, consultations, and providing thought leadership in this niche area.

After relocating from Belfast, Kate formally established BEING IN THE SHADOW as an Australian-based global consultancy in early 2022.

With a background in psychology, consulting, and research, BEING IN THE SHADOW offers both Zoom and in-person workshops, presentations, and strategic consultations for communities within the path of totality. Clients include Chambers of Commerce, local and state governments, tourism boards, tour operators, community groups, and private industry.

Dr. Kate – Zooming from her base in North Queensland, Australia

BEING IN THE SHADOW – VALUES

Kate is driven by her own personal values of kindness, positivity, and authenticity. When considering BEING IN THE SHADOW as a business, the following additional values underlie professional interactions:

RESPECT FOR OTHERS

FOCUS ON STRENGTHS

SUPPORT TO SUCCEED

TRANSPARENCY

BEING IN THE SHADOW aims to deliver services and focus on sustainable solutions that prioritize respect for the environment, communities, and people within.

BEING IN THE SHADOW – SUSTAINABILITY

Sustainability in an eclipse-related business is all about forming long-term partnerships. After all, the passion and desire eclipse chasers feel last a lifetime. Kate is committed to helping communities prepare for hosting those precious moments of the Moon’s shadow, and the people who come to share those moments.

The feelings of being connected to something greater – feelings that are so profound during totality – are what drive interactions for BEING IN THE SHADOW. The following sustainability principles define the business:

All guidance is evidence-based and ensures eclipse preparations bring long-term benefits to the community
The eclipse is an opportunity to shift toward a sustainable tourism model for the future
Partnerships with others who share sustainable goals will be sought
Natural, local and sustainable solutions will be prioritized
Renewable and recyclable packaging will be used where possible
Rural communities will be championed

Delivering an eclipse stakeholder workshop in Onslow, Shire of Ashburton in preparation for the 2023 total solar eclipse.

CONSULTATION TESTIMONIALS

“I feel like you have been such an inspiration throughout this process and I so greatly appreciate your constant support and encouragement of our initiatives.”

“Thank you for the inspiration. Your visit and talk gave me renewed faith that we can get this done. I was beginning to suffer from burn out due to lack of help in the community. Thank you, Thank you, Thank you.”

“We truly appreciate the energy and experience that you bring to the table. I heard much feedback (especially from the business community) in regards to the value of the presentations.”